SYSTEM TONIC / ISSUE 001

BACK TO
BALANCE.

A scalp tonic in development.
A fresh perspective on where hair care begins.

DISCOVER THE TONIC ↗
SYSTEM TONIC / FRAME 001 26 — 28
A film premiereAn editorial hair portraitA study of hair textures
Concept for a red Scalp Tonic squeeze bottle with bold vertical letteringPACKAGING CONCEPT
01 / THE TONIC

SCALP
TONIC

STATUSIN DEVELOPMENT

Our first release starts at the scalp. A tonic in development, with balance in mind.

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02 / THE THINKING

BALANCE.
CLEAR.
CALM.

Three ideas guiding our first formulation.

03 / THE JOURNAL

THE ROOT
OF THE STORY.

Stories, ideas and a closer look at scalp health, hair, culture and what comes next.

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A portrait at a film premiere
YOUR INVITATION / 001

BE THE FIRST.

Development notes, stories, and the first word on our release.

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SYSTEM TONIC
ADMIT ONE
001