SYSTEM TONIC / THE JOURNAL

THE ROOT
OF THE STORY.

Stories, perspectives and people at the intersection of hair, culture and what comes next.

SYSTEM TONIC FRAME 001   36
A portrait at a film premiere, with photographers in the background
THE JOURNAL FRAME 001 / 36A
CULTURE / COMING SOON

THE ART OF
BIG HAIR.

Volume, flash, and the photographs that made hair the headline.

STORY IN DEVELOPMENT
A study of different hair textures
SCALP & HAIR / COMING SOON

WHAT DOES SCALP BALANCE MEAN?

A closer look at the scalp and the questions that guide our approach.

STORY IN DEVELOPMENT
A conceptual image of Scalp Tonic
BEHIND THE FORMULA / COMING SOON

WHY WE ARE STARTING AT THE SCALP.

The questions, the process and the thinking behind our first release.

STORY IN DEVELOPMENT

NEXT UP:
YOUR INBOX.

Follow the making of our first release.

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