SYSTEM TONIC / THE TONIC OUR FIRST RELEASE
SCALP TONIC
PACKAGING CONCEPT / NOT FINAL01 / THE STARTING POINTIT STARTS
IT STARTS
AT THE SCALP.
A scalp tonic in development, with scalp balance in mind.
STATUSIN DEVELOPMENT
JOIN THE WAITLIST ↗02 / ALL SCALPSDIFFERENT HAIR.
DIFFERENT HAIR.
SAME STORY.
Every texture has a story. We’re starting with a shared foundation: the scalp.
TEXTURE STUDY / SYSTEM TONIC 01 — 04
03 / FORMULATION GOALSBALANCE.
BALANCE.
CLEAR.
CALM.
01 / BALANCE
Developed with the scalp’s naturally slightly acidic environment in mind.
02 / CLEAR
Exploring a way to lift unwanted buildup from the scalp.
03 / CALM
Developing with scalp comfort in mind.
04 / BEHIND THE SCENESTHE THINKING
THE THINKING
BEHIND THE TONIC.
01 / THE QUESTION
What could a more considered scalp routine look like?
02 / THE DEVELOPMENT
We’re exploring formulation, packaging and testing. The design shown is a concept.
03 / THE RELEASE
Join the waitlist to follow the process and hear what comes next.
YOUR INVITATION / 001
BE THE FIRST.
Development notes, stories, and the first word on our release.
JOIN THE WAITLIST ↗ADMIT ONE
001